15 March 2012
The subsidiary of Betfair group of United States in Los Angeles has undergone for naming rights agreement for 5 years with HPRA (Hollywood Park Racing Association). According to this signed agreement, HPRA in Inglewood, California will change its name to BHP (Betfair Hollywood Park). This is the first sports betting venue, which has naming rights agreement in United States.
Betfair group will undertake improvements and investments in infrastructure for creating Betfair Lounge and Betfair Club to provide modern state of art technologies to their customers. The Horseracing Network of TVG owned by Betfair group will gige simulcast signal of BHP and their related TVG programs for promotion of all events, with an objecti8ve to drive attendance at most of the live racing events. According to the CEO (Chief Executive Officer) of Betfair group and TVG, Stephen Burn, “We are solely dedicated to bring amendments in the horseracing of United States for providing better quality of services to our customers.”