Varieties of Online Casinos of Gambling Market

28 December 2011
There exists variety of ways, by which online casinos could be classified. The ways, which one type of online casino is similar to different to another one is mentioned in this article. Thus, this will help the new players to properly understand the consequences of these differences and similarities along with online casino industrial structure.

The first category of online casinos is the individual casinos, which are different from any other online casinos in all respect. Even these casinos are powered by individual software, which are not used by any other online casinos. One of the well-known online casinos belonging to this category is known as Slotland. The games provided by such types of casinos are unique, which can never be played anywhere else on the Internet. Although, this gaming uniqueness gives a massive advantage, but such categories of online casinos exist very rare in this world. The reason behind this is that the individual casinos are generally not competitive in nature. The cost of the software development and new online casino games are required to be recovered from only this online casino. When the software provider provides services to different online casinos, the development costs get easily covered and thus, it will make the system much more competitive. Although, online casino games played at Slotland casino are not offered at any other online casino worldwide, but Slotland offers approximately 25 casino games and also include three or four games on each year. In comparison, online casinos that are powered by well-known Microgaming software add three or four games in one month.

The second category of online casinos is those, having licensed their software from one of the independent software developer. This software developer has licensed the software to many other casinos also. The only thing that these online casinos share with other online casinos is the common software. The games played at these types of online casinos are similar to the games offered at other online casinos, powered by similar software provider. Examples of online casinos, belonging to this category are Microgaming powered 32 Red Casino and Ladbrokes Casino and Playtech powered William Hill and Bet365. Each of these online casinos has incorporated their own tournaments, promos, terms and conditions. These categories of casinos, usually receive their competitive strength by providing other products of online gambling as bingo, poker and sports betting.

The third category of online casinos is those, which belong to online casino group. Here same entity will own and operate the casino group and casino group will share the identical software provider. In addition to including similar online gaming sets, online casinos belonging to the same group also have many other features in common. As an example, all the online casinos of Fortune Lounge Group and powered by Microgaming software have similar promos in common. Another feature, which is shared between all the casinos of this group, is the online tournaments. The online casinos, belonging to the group of English Harbour possess same online tournaments, in which players registered with different online casinos will compete together.

Now, there is one common query arising in the minds of players that why there are large numbers of online casinos within the group, if they are sharing most of the common or identical features with each other. There are mainly two reasons for this. First, as similar to any other market, market of online casino or online gambling is also fragmented. Therefore, different online casinos will target to varying segments of online gambling market. Second reason for this is that most of the players used to switch over on other online casino after a particular duration of time.


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